We have a team of extraordinary people, united by our fascination for understanding human behaviour and building successful brands.
With a career spanning 25 years, I still get a buzz from delivering insightful outputs and maintaining close working relationships with clients. I aim to bring a strategic and commercial approach to every project with a clear focus on the outcomes that support decision-making.
These days, my passion for understanding people and business is not only exercised through my work, but also by travelling to new places and experiencing different cultures, often by boat, bicycle or on foot!
I draw a lot of my inspiration from legendary basketballer Michael Jordan. Like Mike, I am committed to continuously learning to stay at the top of my game. It is what has helped me identify growth opportunities for my many clients, and to grow Metrix from a home based consultancy to a Fast 100 business.
I am a big believer in giving back. I take great pleasure in giving young people opportunities and to help them develop their skills from the ground up. I also enjoy sharing my expertise in strategic marketing with the business community, most recently with WPO.
After a short stint in finance I landed a role as a research analyst in market research. Almost twenty years later I still work in the industry and still love what I do! I have been fortunate to meet and work with so many inspiring people and a fantastic list of clients. The industry has changed a lot in this time and the business challenges clients face have become much more complex. It definitely keeps work interesting!
Away from work I love nothing better than spending time with family and friends, particularly when there's travelling, camping or cycling involved.
I am a bit of a nerd. I am fascinated by human behaviour and the choices people make. I get a kick out of uncovering an unexpected insight that leads a client to make a better decision.
I am enthusiastic, tackling each challenge with a fresh perspective and willing to challenge conventional thinking if it will deliver a better insight. This often leads to less conventional approaches. I have delivered insights via an interactive quiz; developed new meal ideas by running a game show style co-creation workshop, and used the principles of subconscious decision making to mimic the supermarket shopping environment in a survey.
I am always happy to share insights, but if you really want to get me talking, ask me about cheese.
I see myself as a 'Corporate Designer'. It may sound incredible that my training in fashion design led me to the field of business intelligence. I loved understanding how the pieces of a pattern fitted intricately together to inform the direction of a garment. This appreciation of problem solving brought me into the world of research. I blend a unique set of skills acquired through degrees in Design and Marketing, to help solve business challenges and contribute to clients' success.
I spend a lot of my time off on my yoga mat. On weekends I love exploring local markets and soaking up some arts and culture (as well as Netflix!).
I have always had an interest in marketing and I studied International Fashion Marketing. After graduating with a first class degree I worked for a clothing company in Manchester as a Merchandise Admin Assistant. My itchy feet brought me to Thailand and Australia, and after exploring the east coast I settled in Perth and haven't looked back since!
I've had a number of administrative roles in a wide range of industries. Metrix provides the variety I crave while being in a support role in a passionate and friendly environment.
When not at Metrix, you can find me at the beach or catching up with friends over breakfast.
I began my career in an Indonesian distribution company, responsible for optimising product distribution, and sales and marketing strategies. I later discovered my passion for data collection and analysis and over the past ten years I have developed an impressive knowledge base in data preparation, integration techniques and analytics. Over the years, I have really enjoyed the challenges associated with working across all research fieldwork methodologies, both from a technical and project management point of view. I get satisfaction from using data to contribute to a client's success.
When away from work, I like to spend my time with family and friends, cycling or playing ping pong.
I joined Metrix after completing a Masters in Marketing at UWA. I am always given opportunities to develop new skills and further my learning which keeps me engaged and excited at work every day. I have grown with Metrix and gained vital skills through exposure to a wide range of clients and methodologies. I deliver insightful research results and helpful recommendations. I won the Best Presenter award at the 2015 AMSRS WA conference.
When away from work, I like to swap my researching and presenting hats for a good book, some chocolate and a glass of red.
My career has been in finance roles within companies with strong retail brands. I moved across industries and was exposed to a variety of marketing strategies and techniques. I gained a wealth of knowledge and experience, which I leveraged whilst undertaking my MBA. I joined City Farmers and witnessed it grow from a ten-store Perth operation to a national network of 42 in just six years. I joined Metrix for its office culture and to play a part in its growth.
When I'm not working you can find me swimming with whale sharks at Ningaloo or riding a mule to the bottom of the Grand Canyon.
I am the youngest member of the Metrix team, and have recently graduated with a Bachelor of Commerce from UWA. I grew up participating in the family business, where I developed an interest in the mechanisms of commerce. I paired my business curiosity and fascination with people through a career in Marketing. I spent some time in Colombia working in the beverage industry, specialising in new product commercialisation and consumer insight generation.
Although I am terrified of flying, I love exploring new countries. When travel is not in the cards I explore other cultures through preparing meals from other parts of the world.
I love solving puzzles. Whether this comes in the form of a riddle or what drives consumers, there is nothing more satisfying than knowing the why, the how or the what. For me, no question or problem is ever too large to be unpacked and solved with a combination of creativity, process (data) and consulting.
My background in Management Consulting has taught me the value of being relevant and fit-for-purpose. I am always thinking about the commercial implication and implementation of each insight and recommendation I make.
In my spare time, I love to travel and will take any opportunity I can to pack a backpack and a camera and head off overseas.
My story begins in the dim and distant past - the 80's to be exact. After a short-stint as an Assistant Bank Manager in London, an inquisitive nature and a desire to better understand the plight of the downtrodden customer drove me to a role in research. 25 years later and I'm still working in research. In 2016, itchy feet and the desire to 'do things differently' led me from Sydney to Perth and to Metrix.
I am a big fan of the outback and jump at every opportunity to explore it.
With a career spanning strategic planning, brand strategy and strategic foresight, I have a passion for translating insights into strategies that drive business results. There's nothing I love more than getting my hands on a meaty problem and finding collaborative and creative ways to solve it. The best part of my job is seeing small changes in brand, marketing or business strategy making a measurable difference for an organisation.
In my spare time, I like to continue to problem solve over the latest craft beer release. I am particularly fond of the small brewers in Victoria and Western Australia and my favourite type of beer is porter especially when it's a chocolate porter!
I have recently joined Metrix after completing a Law degree and working in merchandise buying in Melbourne. I am driven by how companies operate and what motivates a consumer. With these interests and a strong desire to learn across new industries I strive to deliver insightful research results and helpful recommendations. Every project is different and presents a new and exciting challenge.
Away from work you'll find me exploring Perth's beaches, reading in a coffee shop or planning my next holiday.
I believe that proper planning, a well thought out methodology and boatloads of energy are vital to great outcomes for clients. If research sits on a shelf gathering dust, then it is all meaningless. I ensure insights are easily understood and implemented. For me, it's not just about crunching numbers. I have a great talent for talking to people, which means I'm not only good at getting insights to clients, but also building successful working relationships.
When I'm not at Metrix, I am holidaying in Thailand or the Greek Islands or watching all the Harry Potter movies back to back.
As a self-confessed stats nerd, I started off in the market research world as a Statistical Analyst more than ten years ago. I've spent half of my career with Synovate, and the other client-side at Crown Perth, as a Gaming Customer Analyst within the marketing team.
I jumped at the chance to work supply side once again and joined Metrix as Data Analytics Manager at the start of 2017. I really enjoy using data to tell stories and solve business problems for our clients.
I'm a massive Test cricket fan, and I enjoy fantasy sports like AFL Dream Team and Fantasy Premier League.
I am driven by my passion to better understand consumers through observation. It is an approach I have applied in my professional experience - whether consulting, advertising and strategy while at The Brand Agency, or as the Head of Consumer Insights at Bankwest. I believe this is key to targeted marketing. My approach to solving business issues is collaborative. Client involvement is vital when a significant part of any solution needs to be evaluated from the business view.
My favourite collaborator is my daughter, who gives me a unique lens with which to view the world, and reminds me of the importance of continuously asking 'why'.
After completing my Honours research year at the University of Western Australia it was clear that my career path would be in market research. I have a passion for understanding the customer experience. I believe customer experience is the ultimate determiner of success for a brands offerings. A brands failure to understand the psychology of their customers, will result in the brand never being able to deliver a superior customer experience in the customers mind.
When I am not at Metrix, I love catch ups with my friends over great coffee, chilling out, watching Netflix and quilting!
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