While the potential power of big data is generally well understood, many marketers have limited access to this kind of data, and those that do often struggle to turn it into a meaningful decision-making tool. Our innovative big data products make it easy and affordable for organisations of all sizes, from a range of industries, to leverage big data as a tool for driving more effective branding and communications.
We access third-party aggregate data (to ensure privacy) from sources such as a leading Australian bank, independent supermarkets, and websites from a range of industry leaders, via a secure data exchange platform. We then apply our data science and analytics expertise to transform this raw data into a dynamic and meaningful source of insight for businesses and brands.
Metrix Tourism Tracker
Tourism tracker provides detailed insights on visitor profiles and behaviours for a specific geographic area. These insights can be used as a decision-making tool by tourism associations, accommodation providers, tour operators, food and beverage businesses, event managers, and local and state governments.
Other Products - Coming Soon
There’s a lot going on behind the scenes that we can’t share with you just yet. From in-store marketing pilots to market share tracking. If you are interested in finding out more, fill out the form below and we will be in touch as soon as we can share more.
Level 1, 362 Clarendon St, South Melbourne
03 8373 7700
Level 1, 91 Havelock Street, West Perth
08 6555 2900