How we help

We support our clients at each stage of the marketing planning cycle

Metrix delivers brave and provocative thinking, based on the latest evidence-based marketing and decision-making science. We understand the application of brand strategy and communications, and we know how consumers and shoppers differ.
 

Our focus is to deliver more actionable insights that will help marketers achieve a stronger ROI, and we aim to provide clients with a total business view. Each engagement is unique and we tailor our approach to the specific needs at different stages of the business planning cycle.

Identify the best opportunities for growth

We believe the ability to identify growth opportunities comes only when you have a robust understanding of your market. With deep knowledge of your audience needs and behaviours we can identify the best growth pathways for your business.

Market Mapping and Segmentation

A comprehensive analysis of the entire market to identify the best growth opportunities for your brand, and the most effective way to communicate to them along the path to purchase.

Triggers and Barriers Assessment

Deep exploration and understanding of a clearly defined behaviour a brand would like to change. The analysis identifies and sizes the triggers and barriers that have the greatest potential to unlock growth.

Path to Purchase Mapping

A comprehensive analysis of the journey one takes from initial trigger through to purchase decision. The analysis pin-points where to focus your investment - the key moments and touch points that will have the biggest influence on conversion to purchase.

Develop strategies and ideas that deliver growth

With knowledge of the best opportunities we now need to develop strategies to deliver growth. We need to pinpoint when, where and how to communicate to our audience along the path to purchase to influence their purchase decision.

Brand Positioning

An exploration of the memory structures consumers have developed about your brand and competitors. The analysis uncovers the optimal brand positioning to underpin all communications and drive growth.

Creative Development

Formative research to uncover potential creative territories to underpin development of a campaign, or explore early stage creative.

Packaging Development

An exploration of reactions to early stage packaging ideas to inform development.

Brand Asset Assessment

The evaluation of your brand assets relative to your competitors. The analysis identifies the value of each of your assets and the role it should play in future communications.

Refine strategies and ideas to maximise in-market potential

Once you have developed your strategy, we need to ensure it delivers against the opportunities we have identified. Prior to launch we test final stage concepts and ideas to identify ways to optimise plans to maximise success.

Ad pre-testing

The evaluation of potential advertising concepts using methodologies that reflect how advertising is consumed in the real world. The research focuses on key metrics that are predictive of in-market effectiveness to provide direction on which creative to proceed with, and identify opportunities for improvement.

POS PRE-TESTING

The evaluation of potential POS on key metrics that are predictive of in-market effectiveness and reflect the sub-conscious decision making mode of shoppers. The analysis provides direction on which creative to proceed with, and identifies opportunities for improvement.

PACK PRE-TESTING

The evaluation of potential packaging on key metrics that are predictive of in-market effectiveness and reflect the sub-conscious decision making mode of shoppers. The analysis provides direction on which pack to proceed with and identifies opportunities for improvement.

CLAIMS TESTING

The assessment of claims based on their likelihood to resonate and persuade. The analysis identifies the claims that will have the greatest in-market impact.

Measure and diagnose in-market performance

Once you have implemented, we need to measure the impact of our strategy against our objectives. It doesn’t stop there; we need to understand what is driving the results, and identify opportunities to optimise and maximise ROI.

Brand and communications tracking

Ongoing evaluation of how marketing activity is impacting on brand performance. The analysis focuses on identifying what is and isn’t working in a competitive context to optimise current plans and guide future decisions.

Shopper tracking

Ongoing evaluation of category and brand performance across retailers and shopping occasions. The analysis identifies opportunities to improve shopper marketing and guide resource allocation.

In-store campaign M&E

A comprehensive analysis of the impact of live shopper marketing campaigns and the diagnosis of reasons for performance (good and bad). This enables you to optimise current plans and guides the development of future campaigns.

Contact Us Today

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Location Details

Melbourne

  Level 1, 362 Clarendon St, South Melbourne
  03 8373 7700

Perth

  Level 1, 91 Havelock Street, West Perth
  08 6555 2900