Is your Loyalty Program a One-Night Stand?

Love and loyalty in the age of data Why we need to stop talking about love and start talking about logic Unsurprisingly, loyalty programs claim to be about increasing loyalty or love for brands and retailers… but with consumers typically having 3.8 loyalty cards (for love or money report 2015) in their wallet, can we expect these cards to be an indication of, or vessel for fostering emotional … [Read more...]

Prize Draw Winners – March 2017

Congratulations to each of the following people who have won a $100 Crown Voucher: Julieann D Merle S John G Szeyao L Kevin N Also, congratulations to Martin F (Perth) who has won a $100 online GiftPay card and Kate F (Perth) who has won a $1,000 Visa Gift Card. … [Read more...]

Winning at the Final Frontier

Developing Effective Shopper Marketing The store is our most important media channel The media landscape continues to be more fragmented, but the reach of the retail environment remains constant. Over 12 million people in Australia have shopped at a supermarket in the last 7 days (http://ausfoodnews.com.au/2015/05/18/research-survey-reveals-more-australian-grocery-shopping-habits.html). That’s … [Read more...]

The High Stakes of Packaging: How to get it Right

Packaging is one of the most powerful (and somewhat underrated) marketing tools a brand has: it’s the key touch point in store, and as such has an audience reach potential far beyond that of any other communication channel. With that in mind, pack design decisions can lead to commercial disaster or significant gains. The well-known case of Tropicana’s 2009 pack re-design provides some clear … [Read more...]

Brand Tracking: From bastard, to golden child

For some, brand trackers have become the bastard child of market research. Two hour long presentations and never ending reports that show “brand awareness and consideration have remained broadly stable since last quarter” have resulted in a lack of stakeholder excitement about brand tracking outcomes, and a lack of enthusiasm from agencies that work on them. Despite these issues, brand tracking … [Read more...]