Survey Prize Draw Winners : December 2015

Congratulations to each of the following people, who have won themselves a $500 Coles Myer Gift Card. Jessica N (Melbourne) Sazali J (Perth)   Also, congratulations to each of the following people, who have won themselves a $100 Coles Myer Gift Card. Melbourne Winners Giovanni W, Rebecca S, Warren C, Tamara C, Julie C, Eliza M, Lisa T, Barry M, Aaron M, Louisa … [Read more...]

Discussion Forums: ‘Exploring the Decision to Purchase a Home’

Congratulations to the following participants who were each rated the best contributor in their discussion forum and have won a $200 pre-paid eftpos card!. Ana B Zack M Serena K Nakita H … [Read more...]

Move Out of Marketing Land

Avoid conducting research in "marketing land" One of the most insistent gripes about market research is that it lacks authenticity. The environment is so fake, the white walls and bad lighting are stark and unwelcoming, and so forth. Basically, the criticism boils down to the idea that consumers cannot possibly give authentic answers in such artificial circumstances--however, this line of … [Read more...]

Metrix Expands to the East Coast

Metrix Expands to the East Coast Press Release: Tuesday 10th February Business intelligence and strategy firm Metrix Consulting has formalised its presence on the East Coast with the opening of a Melbourne office. This is another key milestone in the growth story of the 2014 BRW Fast 100 award winner. Expansion has always been on the radar for Metrix, and in the last 12 months there has … [Read more...]

Going Below the Surface

Going Below the Surface Delivering Successful Insight Driven Innovation Steve Jobs and Henry Ford are both well known for their skepticism about the use of market research. At a 1982 planning retreat, someone on the Mac team, "thought they should do some market research to see what customers wanted. ’No,' [Jobs] replied, 'because customers don't know what they want until we've shown … [Read more...]