Crown Experience Survey – Prize Draw Winners


Congratulations to Antonio Evangelista (Perth) for winning the $1,000 prize in our survey prize draw! Congratulations also to our winners of the 10 x $100 prizes. Deryth Teasdale (Perth) Yvette Wade-Garcia (Perth) Kerry Donaghy (Perth) Jane Macnaughton (Perth) Dean Holder (Perth) Nicola Italiano (Perth) Patricia Biagioni (Melbourne) Prateek Pahwa (Melbourne) Wayne Howell … [Read more...]

Silks Survey Prize Draw Winners

Congratulations to our 5 prize draw winners for completing the Silks Restaurant Customer Experience survey in November 2014: You have each won a $100 Crown voucher. Ray Cockerill, Geraldton WA Lynden Kenyon, Melbourne VIC Desley Delic, Subiaco WA Pamela McDonald, Lavington NSW Andree Maron, Heathmont VIC Thanks again to everyone for participating in our research! … [Read more...]

Take it from a Trusted Source…


Take it From a Trusted Source….  What is it that makes a consumer willing to continue using the same brand without question, to share their purchase and personal data through a loyalty program, to provide their mobile phone number and bank details for an online purchase, or to sponsor a charity program via direct debit? Ultimately, there is a significant amount of trust required from the … [Read more...]

Big Data – by Big Brad


Talk to managers around town and you will come across many who are tired of the term “Big Data” because they cannot see the benefits it can provide their organisation. Most are justified in their thinking. So what is big data? It depends on who you ask and when you ask it.  Experts from different fields enjoy debating this question on a number of criteria (a topic for a separate blog) and … [Read more...]

Why Respondents Agree With Us, and What We Can Do To Stop Them


  “To what extent do you agree or disagree that accuracy is one of the fundamental requirements of a survey?” Within the market research industry (and all others, for that matter), accuracy of information is critical to the success of an engagement. The old adage of ‘you will get out what you put in’ cannot be more relevant than today. Whilst there are a number of factors that can … [Read more...]

Social Technologies and the Digital Marketing Mix

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Social media has and will continue to explode, and I am certain that 2013 will be the year of conversations.  In my previous blog, we explored the changing face of the marketing mix and transforming marketing principles around it. In this blog, we will be defining the digital marketing mix and explore a few technologies which can help us in understanding related digital data points. There are … [Read more...]

Digital Analytics – The Evolution of Marketing


Digital Analytics – The Evolution of Marketing The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.  – Alvin Toffler In recent years, the digitisation of almost everything around us has triggered several new possibilities for users of marketing and especially for those in the field of applied marketing. The … [Read more...]

Thinking ‘Big’? Start ‘Small’ First


“Every day, three times per second, we produce the equivalent of the amount of data that the Library of Congress has in its entire print collection, right? But most of it is like cat videos on YouTube or 13-year-olds exchanging text messages about the next Twilight movie.” – Nate Silver, author of “The Signal and the Noise”. It seems everywhere you go these days you can’t avoid … [Read more...]

The 6 D’s of Data Mining


From my personal experiences over the years, there are several key phases that any data mining project goes through – I often refer to these as the 6Ds of Data Mining.  Here is a quick overview of each of these phases: Define – it is at this point that you are looking to gain an appreciable understanding of what is required. Essentially what the objectives are, how success is going to be … [Read more...]

The Future is Now

From the impossible to the possible

Often we read or hear things about the future, but then choose to put the information to one side and fail to realise when this future actually starts to happen around us. Take climate change for example. We’ve been hearing scientific forecasts for over a decade predicting higher temperatures and more volatile weather patterns. Well, if that doesn’t describe our most recent summer in … [Read more...]