Going Below the Surface

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Going Below the Surface Delivering Successful Insight Driven Innovation Steve Jobs and Henry Ford are both well known for their skepticism about the use of market research. At a 1982 planning retreat, someone on the Mac team, "thought they should do some market research to see what customers wanted. ’No,' [Jobs] replied, 'because customers don't know what they want until we've shown … [Read more...]

Take it from a Trusted Source…

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Take it From a Trusted Source….  What is it that makes a consumer willing to continue using the same brand without question, to share their purchase and personal data through a loyalty program, to provide their mobile phone number and bank details for an online purchase, or to sponsor a charity program via direct debit? Ultimately, there is a significant amount of trust required from the consumer … [Read more...]

Big Data – by Big Brad

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Talk to managers around town and you will come across many who are tired of the term “Big Data” because they cannot see the benefits it can provide their organisation. Most are justified in their thinking. So what is big data? It depends on who you ask and when you ask it.  Experts from different fields enjoy debating this question on a number of criteria (a topic for a separate blog) and … [Read more...]

Why Respondents Agree With Us, and What We Can Do To Stop Them

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  “To what extent do you agree or disagree that accuracy is one of the fundamental requirements of a survey?” Within the market research industry (and all others, for that matter), accuracy of information is critical to the success of an engagement. The old adage of ‘you will get out what you put in’ cannot be more relevant than today. Whilst there are a number of factors that can … [Read more...]

Thinking ‘Big’? Start ‘Small’ First

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“Every day, three times per second, we produce the equivalent of the amount of data that the Library of Congress has in its entire print collection, right? But most of it is like cat videos on YouTube or 13-year-olds exchanging text messages about the next Twilight movie.” – Nate Silver, author of “The Signal and the Noise”. It seems everywhere you go these days you can’t avoid hearing people … [Read more...]