Brand and Marketing Strategy

We'll help guide your marketing decisions


You may have heard people say “marketing is just common sense”. While common sense is definitely required, there is a bit more to it than that. Without a well defined brand and marketing plan, you can’t make sense of the complicated communications and category landscape in a way that delivers value for your business.
 
Regardless of how big or small your marketing budget is, every touch point you have with your current and potential clients is an opportunity for growth. This includes your logo, website, social media, PR, emails, events, presentations, business cards, brochures and paid advertising. Depending on what business your in, you may even refer to marketing as ‘business development’.
 
For each of these touch points you need to decide who to target, how to reach them, what to say and how much to spend.
 
We can help you get the insight you need to feel confident you are making the right decisions. And we can translate this insight into brand and marketing strategies that will help you to achieve better outcomes for your business.

We offer a simple, strategic approach


Often marketing can seem complicated, but it involves three simple steps. We can help at every stage, with a focus on setting your business up to succeed.
Too often, businesses jump straight to thinking about marketing execution (e.g. ‘I need a new website’ or ‘I need a new logo’). If you do this without a strategic foundation based on insight, you can’t be confident that you are investing in the right executional elements to deliver a return for your business. As a strategic agency, with no preference for any particular type of creative output, we provide the objective, evidence-based point of view you need to know that you are investing your marketing dollars in the activities that will make the biggest difference.
                                                                        
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  1. Insight 2. Strategy 3. Execution
What you need

You need to understand your market, your competitors and your customer if you are to gain competitive advantage.

You need to know that you are investing in the activities that are going to produce a return for your business.

You need high quality, high impact marketing materials at an affordable price.

How we Help We uncover the market, competitor and customer insights that will unlock new opportunities for your business

We create objective, channel-neutral brand and marketing strategies that help to deliver against your business’ growth objectives.

We connect you with the best partners to suit your needs – from digital specialists to graphic designers. Or, we can work with your existing partners or in-house resource.


Find out More about our range of brand and marketing services that can help your business grow.
 

Contact Us Today

Interested in finding out more? We would love to hear from you! Fill in the form and we will be in touch!

Location Details

Melbourne

 Level 9, 401 Collins Street, Melbourne VIC 3000
 03 8373 7700

Perth

  Level 1, 91 Havelock Street, West Perth
  08 6555 2900