Our Core Principles
At Metrix, we aim to give you the full picture through a scientific, integrated and multi-lens approach to market research. Understanding and defining the real challenge is a critical first step. Once that has been accomplished, we can begin to collect intelligence.
At Metrix, we’ve found that powerful insights are more likely to be identified by investigating multiple potential sources, including data that already exists. This ‘multi-lens’ approach allows us to uncover unique insight(s) we can connect to all relevant marketing touch points.
And finally, you can have a fantastic insight, but unless it reaches the right person and inspires them to take action, it has no value. We put a lot of effort into communicating our insights and recommendations in a compelling way to the right audience. We believe this is how we can inspire creative and potent marketing ideas.