Make your website a powerful marketing tool
In today’s business world, a website is one of the most important marketing tools to leverage. To be effective, it’s important to ensure that any website is created with the end user in mind.
User experience (UX) texting, or usability testing, ensures that your website is designed in a way that encourages people to engage with and click through to multiple pages, communicates the messages you need to resonate with your audience, and drives the conversions you are looking for.
Through UX testing, we can provide you with clear direction on elements such as:
- Content – what content to include to ensure maximum engagement and conversion.
- Structure – how to structure the content to ensure users can easily find the information they are looking for and move through the website without any barriers (information architecture).
- Navigation – how to guide people through the site most effectively through menus, buttons etc.
- Design – maximising visual appeal for the site (also referred to as user interface design).
We can assist with UX testing at one or multiple stages of the website development process.
When it comes to UX testing, the earlier you start, the better. Before you even start thinking about wireframes, consider how much you really know about your audience, their information needs, expectations and motivations. It is also important to consider this in the context of what your competitors are currently doing.
Early stage exploratory research can provide insight regarding content and structure before you even begin the design stage, giving you confidence that every dollar you invest in development will be well spent.
Once you’ve developed the initial concepts for the site, it’s important to understand if you’re on the right track. Whether you have an early prototype, or simply still images of what the final design will look like, testing at this stage is crucial as it gives you the ability to identify any potential issues and make the required changes before specific executional elements are locked away. Once you move from the concept into the final design, it is much harder to go back and make changes without incurring significant additional cost.
Final stage optimisation
Once the site has been designed and is in test mode, every page and every element can be tested and optimised to ensure maximum impact once the site is officially launched. Even small changes can make a big difference to engagement and conversion.
Get in touch to discuss what you’re looking to achieve with your website, and how UX testing can help you get there.