Still Here For You During COVID-19

During these challenging times, the Metrix Consulting team continues to gather intelligence and transform it into the powerful insights and strategy our clients rely on.

By using smart and secure technology, we’re keeping everybody safe and continuing to conduct research using a range of online and offline methodologies.

Remember, we’re here to lend a hand, provide support or simply have a chat whenever you need us.

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Tourism Tracker opens up a world of bigger, better data that can help you attract more visitors to your region

Tourism tracker provides detailed insights on visitor profiles and behaviours for a specific geographic area, providing a level of granularity not available to regional tourism organisations through the standard state-based visitor surveys or trends data. These insights can be used as a decision-making tool by tourism associations, accommodation providers, tour operators, food and beverage businesses, event managers, and local and state governments.


Tourism Tracker has been developed by connecting aggregated card transaction data from a major Australian bank with a geo-demographic segmentation model.

For a given region over a 12-month period, Tourism Tracker can measure:
  • How many people visited
  • Where they are from
  • Who they are (demographics and geo-demographic segments)
  • How long they stayed
  • How much money they spent
These insights can be used to:
  • Demonstrate the impact of tourism to key stakeholders
  • Communicate more effectively with your target audience through personalised messaging and media buying
  • Track the impact of tourism in your region (by subscribing to this product annually)
  • Track changes in your visitor profile (by subscribing to this product annually)

Get in touch to find out how Tourism Tracker can open up a world of bigger, better data for your region.

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Location Details


 Level 9, 401 Collins Street,
Melbourne VIC 3000


  Level 1, 91 Havelock Street,
West Perth WA 6005


  Level 12, 64 York Street
Sydney NSW 2000