Still Here For You During COVID-19

During these challenging times, the Metrix Consulting team continues to gather intelligence and transform it into the powerful insights and strategy our clients rely on.

By using smart and secure technology, we’re keeping everybody safe and continuing to conduct research using a range of online and offline methodologies.

Remember, we’re here to lend a hand, provide support or simply have a chat whenever you need us.

Get in touch

Case Study: Brand and Marketing Strategy

Case Study: Brand and Marketing Strategy teaser

Date published 22 Jan 2018

“From leading a full rebrand through to day-to-day marketing support, Metrix helps us to understand the marketing tools available to us and how to use them most effectively.”

(Mark Giglia, Director, AR Advisors)


How we helped a financial services firm develop and implement a comprehensive brand and marketing plan.


The Challenge

  • AR Advisors (a team of expert accountants and advisors with no in-house marketing expertise) wanted to understand how to better use branding and marketing, to win new clients and retain the current customer base.

The Approach

  • Market analysis to provide a clear industry snapshot.
  • Competitor review to understand category dynamics.
  • Target audience definition to focus strategies and tactics.
  • The integration of the above insights with business plans and stakeholder consultation to create a brand definition and 12 month marketing plan.

The Outcome

  • The brand and marketing plan was endorsed by the firm’s Directors.
  • Metrix was commissioned to engage with creative and digital agencies and coordinate the development of marketing assets for both the existing company brand and a new service offering, including logos, brochures and websites.
  • Metrix continues to provide ongoing marketing consulting for AR Advisors.

Back To News & Views

Contact Us Today

Interested in finding out more? We would love to hear from you! Fill in the form and we will be in touch!

Location Details


 Level 9, 401 Collins Street,
Melbourne VIC 3000


  Level 1, 91 Havelock Street,
West Perth WA 6005


  Level 12, 64 York Street
Sydney NSW 2000