Metrix Consulting and Haeberlin Announce Strategic Merger

Date published 05 Aug 2025

Metrix Consulting is pleased to announce a merger with Haeberlin Consulting, led by strategist Geoff Reiser. This partnership brings together two highly aligned consulting practices with a shared commitment to delivering impactful research and strategy across Australia.

With over 25 years of experience in business, customer, and market strategy, Geoff’s leadership strengthens Metrix’s ability to guide better decision-making across sectors. His background includes leading Synovate’s Perth office and heading their national practices in business consulting and financial services, adding depth and expertise to Metrix’s offering.

Haeberlin's client portfolio includes financial services, healthcare, utilities, tourism and industrial products, enhancing Metrix's breadth and credibility.

As part of the merger, Geoff will assume the role of Executive Director, continuing to lead engagements for Haeberlin clients and provide client leadership across key Metrix accounts.

"The combined offering creates some powerful new opportunities to help our clients to grow faster, smarter and more cost-effectively," he said. This move strengthens Metrix’s capabilities, expands its client base, and reinforces its position as a trusted partner for strategic insight and delivery.

"As a former colleague and collaborator, I've long admired Geoff’s approach to strategy—thoughtful, client-focused, and grounded in evidence," said Marquis Pohla, Founder and Managing Director of Metrix Consulting. "Geoff’s expertise strengthens our management capability and positions us to deliver even greater value to our clients. This merger is a natural fit, and we’re excited to welcome him and the Haeberlin network to the team.”

The Metrix name will remain unchanged, reflecting its ongoing commitment to business intelligence, human insight and growth outcomes.

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