Date published 03 May 2020 When COVID-19 plunged Australia into economic chaos, we had no idea what business during a global pandemic would look like or how things might change. But one thing remained certain - our belief in the power of marketing intelligence for informed decision-making. So, we decided to partner with ISO-accredited fieldwork agency Thinkfield and come up with a tool to help brands and organisations navigate a way forward during this challenging period. The result is the COVID-19 Pulse of WA Report which provides an in-depth snapshot of how Western Australians are being impacted by the coronavirus. It’s a deep dive into current levels of concern about COVID-19, how consumer behaviour is changing, where people are getting their information from and how consumers feel about the ways brands are communicating on COVID-19. All through the unique lens of those who call WA home. We think COVID-19 Pulse of WA delivers valuable insights into how brands and organisations can respond to the new environment we all find ourselves in. We hope you do too. Click here to get your free copy of the report. Back To News & Views