Senior Strategy Director joins team

Senior Strategy Director joins team teaser

Date published 07 Jun 2022

Harnessing the combined expertise of strategy, creativity and analytics, Larissa Somm brings to our team more than 20 years’ experience in advertising agency and in-house marketing roles in New York, Sydney and Perth. Expanding our specialist research and strategy capabilities, the branding and communications specialist has joined us as a Senior Strategy Director.

With a track record of strategic brand-building for household names such as Coca-Cola, Kraft Foods, Woodside, Lion and ING Direct to her credit, Larissa’s appointment reaffirms our growth into a multi-faceted business that delivers clients a strategic advantage through connected insights and advice.

Larissa’s appointment is in direct response to the enormous pressure brand leaders are currently under to improve the performance of their marketing and keep pace with the rapidly changing environment.  

“Marketers want deeper insights, faster returns and better results, and this requires a deep understanding of your audience. There are so many different levers that marketers can pull today, and having that 360-degree visibility can be challenging. Driving brand growth by connecting relevant data points with effectiveness principles and human insight has always been at the heart of what I do,” Larissa says. 

“I’m especially excited to be joining an industry leader when it comes to distilling complex business problems into opportunities and achieving real business results through strategic thinking.”

Larissa joins our multi-skilled team at Metrix Consulting, which includes expert research designers, moderators, data scientists, analysists, creatives and strategic planners. As part of her role, Larissa will be helping expand the potential of our one-of-a-kind biometrics lab, enabling businesses to tap into the benefits of neuromarketing and user experience (UX) research.

“Metrix Consulting is highly regarded as a multi-talented team that is continually moving forward and harnessing new technologies, and this progressive thinking really appealed to me.” Larissa says.

As part of our management group, Larissa will be applying her previous experience as the managing director of an advertising agency to help our consultancy evolve our offering and further strengthen our management capabilities. Business Directors Kayla Surace and Sam Elmslie have also recently been appointed to our management group. It’s a testament to their development and our consultancy’s ability to grow its talent from the ground up.

Welcoming Larissa to the team, Metrix Consulting Managing Director Marquis Pohla says clients will benefit hugely from the strategist’s diverse experience and skills as she is in the unique position of having sat at all seats at the table throughout her career. “By developing and growing our team we’re able to offer the most diverse set of skills in the market, bringing benefits for our clients across all elements of the marketing ecosystem.” Marquis says.

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