Date published 01 Sep 2026 The market research industry spends a lot of time talking about technology. AI. Automation. New ways of collecting and analysing data. But while technology is changing how research is done, it won't change what great research ultimately depends on: curious people who challenge assumptions and make sense of complexity. That's one of the reasons we've supported the Metrix Consulting Prize in Marketing Research at The University of Western Australia since 2018. What started as a way of recognising academic excellence has become something broader: helping bridge the gap between university and industry, and giving aspiring researchers the opportunity to experience how research is applied in the real world. Over the years, we've had the privilege of working with exceptional students through the Prize. Recently, UWA shared the stories of past recipients and the role the Prize has played in shaping their careers. Their experiences are a powerful reminder that strong industries don't happen by accident. They are built when universities and practitioners work together to create opportunities, develop capability and invest in the people who will shape the future. Read the full article from UWA: Turning insight into impact: the Metrix Consulting Prize in Marketing Research Back To News & Views