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Birks part of national expansion for Metrix Consulting

Birks part of national expansion for Metrix Consulting teaser

Date published 02 Oct 2020

Metrix Consulting has strengthened its position on the east coast with the appointment of Ben Birks as Senior Business Director.

Highly skilled in advanced quantitative research, Mr Birks brings 20 years of experience in retail, FMCG, QSR, telecommunications, travel and tourism, finance and utilities.

Mr Birks’ appointment strengthens the agency’s national credentials, specifically its expertise in advanced quantitative research.

“Metrix Consulting has a great mix of east-coast clients, each with opportunities and challenges,” Mr Birks said. 

“I’m looking forward to providing insights that will help some of Australia’s biggest brands navigate through these opportunities and challenges, especially in the context of today’s evolving landscape.

“It’s going to be tough for businesses to understand how to win in this new era of competition. What will be most fascinating for me to help them with, will be understanding how people’s perception of value has changed and how this will affect their sensitivity to price,” Mr Birks said.

Previously director of a Sydney-based research agency, Mr Birks has a wealth of research experience encompassing technical skills, strategic insight and commercial results.

“I take great satisfaction from arriving at insight and communicating it in clear and actionable recommendations to clients and their stakeholders, providing compelling, evidence-based recommendations at all levels of business,” Mr Birks said.

“Metrix Consulting has a strong business model with plans to continue its national expansion, and these aspects both appealed to me.

“I’m also excited by the Metrix approach to insights. The company has a strong reputation for taking a more rounded approach to solving their clients’ problems, using internal and external data sources to get the full picture.”

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