Our Experts

I draw a lot of my inspiration from legendary basketballer Michael Jordan. Like Mike, I am committed to continuously learning to stay at the top of my game. It is what has helped me identify growth opportunities for my many clients, and to grow Metrix from a home based consultancy to a Fast 100 business.

I am a big believer in giving back. I take great pleasure in giving young people opportunities and to help them develop their skills from the ground up. I also enjoy sharing my expertise in strategic marketing with the business community, most recently with WPO.

My 20+ year career in strategic marketing and communications has brought me from New York to Sydney and now Perth. I have worked across many facets of the industry including advertising agencies, client side and market research. Unlocking insights into people’s hearts and minds to help brands grow has always sat at the heart of what I do. I relish the opportunity to distil complex business problems into opportunities, and help clients achieve real business results through strategic thinking.
 
Outside of work you’ll find me out and about enjoying the Perth sunshine with my family and little sausage dog Nelson!
 

I’ve worked in the Research industry for over thirty years, I’ve enjoyed it so much it hasn’t really felt like ‘work’.  I’ve worked client and agency side, at boutique and global agencies in the UK and Australia. What keeps me going is the consistent element of surprise – just when you think you’ve seen or heard it all, something new or unexpected comes along! That could be a new and unique client challenge, new and emerging data collection techniques to complement our tried and tested methodologies or new ways to interpret and present findings to clients, to make their lives easier. Of course, it helps when I’m surrounded by a great team with a wealth of experience in different fields, helping me to tackle these challenges.

Away from work I love nothing better than spending my time bush walking, four-wheel driving and travelling the outback or when at home, wading through my extensive vinyl collection and watching 4K remasters of old 70s horror classics.

As a researcher, I spend my days uncovering how people think, feel and behave to help my clients make better decisions across a range of different industries and challenges. A true joy for a curious (and a little nosy) mind like mine! But my favourite part about what I do at Metrix is sharing what I find. With a creative background I am passionate about data visualisation and believe in the power of a well-crafted and insightful report to drive change.
 
I love creating things in my downtime as well, and enjoy spending time sewing up a storm, or stretching out on my yoga mat.
 

I believe that proper planning, a well thought out methodology and boatloads of energy are vital to great outcomes for clients. If research sits on a shelf gathering dust, then it is all meaningless. I ensure insights are easily understood and implemented. For me, it's not just about crunching numbers. I have a great talent for talking to people, which means I'm not only good at getting insights to clients, but also building successful working relationships.

When I'm not at Metrix, I am holidaying in Thailand or the Greek Islands or watching all the Harry Potter movies back to back.

I joined Metrix after completing a Masters in Marketing at UWA. I am always given opportunities to develop new skills and further my learning which keeps me engaged and excited at work every day. I have grown with Metrix and gained vital skills through exposure to a wide range of clients and methodologies. I deliver insightful research results and helpful recommendations. I won the Best Presenter award at the 2015 AMSRS WA conference.

When away from work, I like to swap my researching and presenting hats for a good book, some chocolate and a glass of red.

I began my career in an Indonesian distribution company, responsible for optimising product distribution, and sales and marketing strategies. I later discovered my passion for data collection and analysis and over the past ten years I have developed an impressive knowledge base in data preparation, integration techniques and analytics. Over the years, I have really enjoyed the challenges associated with working across all research fieldwork methodologies, both from a technical and project management point of view. I get satisfaction from using data to contribute to a client's success.

When away from work, I like to spend my time with family and friends, cycling or playing ping pong.

As a self-confessed stats nerd, I started off in the market research world as a Statistical Analyst more than ten years ago. I've spent half of my career with Synovate, and the other client-side at Crown Perth, as a Gaming Customer Analyst within the marketing team.

I jumped at the chance to work supply side once again and joined Metrix as Data Analytics Manager at the start of 2017. I really enjoy using data to tell stories and solve business problems for our clients.

I'm a massive Test cricket fan, and I enjoy fantasy sports like AFL Dream Team and Fantasy Premier League.

Graduating from Curtin University in Marketing and Arts, I went on to spend four years in the promotional product branding industry. Now my journey has led me to Metrix; I have always been curious about the world around me, and helping others is a deep motivator. I feel lucky to be apart of vibrant and creative team. I look forward to growing my knowledge and helping the team to achieve their goals.

I enjoy spending my free time with loved ones and the peace of the outdoors.

I have always had an interest in marketing and I studied International Fashion Marketing. After graduating with a first class degree I worked for a clothing company in Manchester as a Merchandise Admin Assistant. My itchy feet brought me to Thailand and Australia, and after exploring the east coast I settled in Perth and haven't looked back since!

I've had a number of administrative roles in a wide range of industries. Metrix provides the variety I crave while being in a support role in a passionate and friendly environment.

When not at Metrix, you can find me at the beach or catching up with friends over breakfast.

Originally from New Zealand, I immigrated to Perth six years ago. I have a passion for storytelling through design, which is something I enjoy applying to the stories we tell through insights at Metrix. I have over 15 years’ experience working across advertising and design, including working with WA brands such as RAC, LWP Property Group and Homebuyers Centre, as well as national and international brands such as McDonald’s, SKY Television and Cadbury.

When not at work, I enjoy spending time with family, exploring new places and my love of photography and interior design. 
 

As a science undergraduate I studied Anthropology and Psychology and enjoyed learning about human behaviour. I was also a ‘creative type’ and began my working life as a filmmaker and video producer, running a small communications agency. My passion for science and telling human stories drew me towards ethnographic research and video based reporting for several large agencies. One of my research clients eventually bought my business and I was hooked into the world of ethnography full time. For the last 20 years I have been producing consumer documentaries and digital deliverables for a wide variety of audiences.

I am also a practicing artist, producing multimedia artworks and musical pieces for exhibitions and events around Perth.
 

I began my research career in project management, where I constantly found myself wanting to dive deeper into understanding the ‘why’ behind the ways people think, feel, and behave. After moving from Sydney to Perth, I joined Metrix and have been enjoying the opportunity to collaborate with an inspiring team, challenge my thinking, and unpack tricky business questions across a wide range of clients and categories.
 
Outside of work, you’ll find me exploring Perth’s best beaches and walking trails with my Jack Russell, or browsing bookshops to find my next read.

I graduated from UWA with a Bachelor of Commerce (Accounting and Marketing) and started my professional journey with Metrix. Throughout my degree my favourite experience was the Marketing Research unit. It combined my appreciation for data analysis, consulting and marketing practices into one, which is what I decided I wanted to pursue with my life. At Metrix no two days are the same and I'm able to constantly learn new skills and abilities to assist in projects. 

I'm always baking treats and cooking in my spare time or finding new dessert shops to try out. 

Throughout my professional journey in the business consulting field, I worked with a diverse range of clients and the one thing that I consider most crucial is the quality of insights that is being derived from the data. These insights are the foundations of sound business decisions and that is why I enjoy working in this field knowing that I can learn something new everyday and contribute to the growth of our clients. 

Outside of work, I love to spend time on beaches, weight training and playing video games.
 

I graduated from the University of Western Australia with a Bachelor of Science (Psychology) and a Master of International Relations. I have always had a keen interest in understanding human behaviour and how that influences the choices we make. With a background working in market research in my home country of Malaysia, it was a no-brainer to join the team at Metrix.
 
I spend much of my free time following various sports including ice hockey and Formula 1 or reading novels in a wide variety of genres including fantasy, thriller, and mysteries.

Originally from the US, I moved to Melbourne in January 2024 to persure career opportunity and at the start of 2025 relocated to Perth to begin my journey with Metrix. Having been in the market research industry since 2021, I have found a love of storytelling through data and helping to deliver actionable insights for my clients. I believe that data is nothing without a strategic plan to implement it. I admire the way Metrix does this for their wide variety of clients, which is why I jumped at the opportunity to join the team. 

In my free time I am outdoors - spending time at the beach, playing sport, camping or discovering all that WA has to offer. 

I graduated from Curtin University with a Bachelor of Commerce (Marketing), and throughout my degree I discovered a passion for the analytical side of marketing. I decided that working in market research would be my ideal career, and therefore, joining the team at Metrix has been nothing short of a dream come true for me.

In my spare time I absolutely love cooking and doing anything where I get to be creative, and in my downtime you can find me curled up, reading a good book with my tuxedo cat, Charles.