Metrix Tourism Tracker

Tourism Tracker opens up a world of bigger, better data that can help you attract more visitors to your region.

Large-scale visitor surveys are commonly used in the tourism industry to understand national or state-based visitor trends and information. Unfortunately, for some regions, small sample sizes can make it difficult to use the data from these surveys to conduct granular analysis. Tourism Tracker was designed to address this issue, by providing the granular audience data regional tourism organisations need to get a better return on marketing investment.

The Metrix Tourism Tracker has been developed by connecting aggregated card transaction data from a major Australian bank with a geo-demographic segmentation model.

For a given region over a 12-month period, Tourism Tracker can measure:
  • How many people visited
  • Where they are from
  • Who they are (demographics and geo-demographic segments)
  • How long they stayed
  • How much money they spent
These insights can be used to:
  • Demonstrate the impact of tourism to key stakeholders
  • Communicate more effectively with your target audience through personalised messaging and media buying
  • Track the impact of tourism in your region (by subscribing to this product annually)
  • Track changes in your visitor profile (by subscribing to this product annually)

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Location Details


 Level 9, 401 Collins Street,
Melbourne VIC 3000


  Level 1, 91 Havelock Street,
West Perth WA 6005


  Level 12 64 York Street
Sydney NSW 2000