Tourism Tracker - TEST

Tourism Tracker opens up a world of bigger, better data that can help you attract more visitors to your region


Tourism tracker provides detailed insights on visitor profiles and behaviours for a specific geographic area, providing a level of granularity not available to regional tourism organisations through the standard state-based visitor surveys or trends data. These insights can be used as a decision-making tool by tourism associations, accommodation providers, tour operators, food and beverage businesses, event managers, and local and state governments.

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Tourism Tracker has been developed by connecting aggregated card transaction data from a major Australian bank with a geo-demographic segmentation model.

For a given region over a 12-month period, Tourism Tracker can measure:
  • How many people visited
  • Where they are from
  • Who they are (demographics and geo-demographic segments)
  • How long they stayed
  • How much money they spent
These insights can be used to:
  • Demonstrate the impact of tourism to key stakeholders
  • Communicate more effectively with your target audience through personalised messaging and media buying
  • Track the impact of tourism in your region (by subscribing to this product annually)
  • Track changes in your visitor profile (by subscribing to this product annually)
Get in touch to find out how Tourism Tracker can open up a world of bigger, better data for your region.
 

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Location Details

Melbourne

 Level 9, 401 Collins Street,
Melbourne VIC 3000

Perth

  Level 1, 91 Havelock Street,
West Perth WA 6005

Sydney

  Level 12 64 York Street
Sydney NSW 2000