Information alone is passive. It has no life. It’s the clay before the potter’s wheel, the nectar before the hive. The ability to do something useful with information is power. Framing the right question before asking it. Venturing beyond traditional research. Knowing where the conversation is being held and being there to watch, listen and participate. [Read more...]
who does it
Meet the bees that work to turn your nectar into honey. They each have a strong track record of making a real difference to businesses both across Australia and around the world.
what we do
We all need bees whether we know it or not. Our forte is to provide customised marketing intelligence and support to keep you supplied with an abundance of honey. [Read more...]
how we do it
We take all the information needed, from all the different sources, to create a tangible and useful outcome. We don’t just deliver insights; we deliver clear and concise strategies with the roadmap of how to implement these in your business. [Read more...]
At Metrix we believe in the power of information to inspire. Information is our raw material–our nectar. What makes us unique is the way we investigate, interrogate, poke, prod and finally transform this nectar into something of true value... honey. Go on in and find out more.
Take it From a Trusted Source….
What is it that makes a consumer willing to continue using the same brand without question, to share their purchase and personal data through a loyalty program, to provide their mobile phone number and bank details for an online purchase, or to sponsor a charity program via direct debit? Ultimately, there is a … [Read More...]
Talk to managers around town and you will come across many who are tired of the term “Big Data” because they cannot see the benefits it can provide their organisation. Most are justified in their thinking.
So what is big data? It depends on who you ask and when you ask it. Experts from different fields enjoy debating this question on a … [Read More...]
“To what extent do you agree or disagree that accuracy
is one of the fundamental requirements of a survey?”
Within the market research industry (and all others, for that matter), accuracy of information is critical to the success of an engagement. The old adage of ‘you will get out what you put in’ cannot be more relevant than … [Read More...]