Welcome to Metrix

Welcome to Metrix. We focus on connecting data from multiple sources to drive more effective branding and communication along the path to purchase.

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How We Help

Information is a source of learning. But unless it is organised, processed, and available to the right people in a format for decision making, it is a burden, not a benefit.

Recent Work

Latest News

  • 15 May 2017

    Is your Loyalty Program a One-Night Stand?

    Love and loyalty in the age of data. Why we need to stop talking about love and start talking about logic. Unsurprisingly, loyalty programs claim to be about increasing loyalty or love for brands and retailers… but with consumers typically having 3.8 loyalty cards (for love or money report 2015) in their wallet, can we expect these cards to be an indication of, or vessel for fostering emotional connection with a brand? We say, no!

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  • 09 Feb 2017

    Winning at the Final Frontier

    Developing Effective Shopper Marketing. The store is our most important media channel. The media landscape continues to be more fragmented, but the reach of the retail environment remains constant. Over 12 million people in Australia have shopped at a supermarket in the last 7 days. That’s significant reach and all in close proximity to making a buying decision.

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  • 27 Oct 2016

    The High Stakes of Packaging: How to get it Right

    Packaging is one of the most powerful (and somewhat underrated) marketing tools a brand has: it’s the key touch point in store, and as such has an audience reach potential far beyond that of any other communication channel. With that in mind, pack design decisions can lead to commercial disaster or significant gains.

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Contact Us Today

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Location Details

Melbourne

  Level 1, 362 Clarendon St, South Melbourne
  03 8373 7700

Perth

  Level 1, 91 Havelock Street, West Perth
  08 6555 2900