At Metrix we believe in the power of information to inspire. Information is our raw material–our nectar. What makes us unique is the way we investigate, interrogate, poke, prod and finally transform this nectar into something of true value... honey. Go on in and find out more.
consulting | Perth WA
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why metrix
Information alone is passive. It has no life. It’s the clay before the potter’s wheel, the nectar before the hive. The ability to do something useful with information is power. Framing the right question before asking it. Venturing beyond traditional research. Knowing where the conversation is being held and being there to watch, listen and participate. [Read more...] -
who does it
Meet the bees that work to turn your nectar into honey. They each have a strong track record of making a real difference to businesses both across Australia and around the world. [Read more...] -
what we do
We all need bees whether we know it or not. Our forte is to provide customised marketing intelligence and support to keep you supplied with an abundance of honey. [Read more...] -
how we do it
We take all the information needed, from all the different sources, to create a tangible and useful outcome. We don’t just deliver insights; we deliver clear and concise strategies with the roadmap of how to implement these in your business.
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Social Technologies and the Digital Marketing Mix
Social media has and will continue to explode, and I am certain that 2013 will be the year of conversations. In my previous blog, we explored the changing face of the marketing mix and transforming marketing principles around it. In this blog, we will be defining the digital marketing mix and explore a few technologies which can help us in … [Read More...]
Digital Analytics – The Evolution of Marketing
Digital Analytics – The Evolution of Marketing The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. – Alvin Toffler In recent years, the digitisation of almost everything around us has triggered several new possibilities for users of marketing and especially … [Read More...]
Thinking ‘Big’? Start ‘Small’ First
“Every day, three times per second, we produce the equivalent of the amount of data that the Library of Congress has in its entire print collection, right? But most of it is like cat videos on YouTube or 13-year-olds exchanging text messages about the next Twilight movie.” – Nate Silver, author of “The Signal and the Noise”. It seems … [Read More...]