Brand Architecture

A framework for better brand management


Any business that manages more than one brand as part of its portfolio technically has a ‘brand architecture’. If you don’t have a bespoke strategy for your brand architecture that has been adopted across the entire organisation, then chances are you aren’t taking the most effective approach to managing and communicating your brands.

Brand architecture provides clarity regarding how an organisation’s different product and service offerings relate to one another and the hierarchy within which they should sit. A brand architecture strategy or brand architecture framework helps to guide decisions regarding the appropriate number and mix of brands, how they should interact with one another and how they should be promoted. It also informs new brand development and visual identity decisions.

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A brand is an extremely valuable tool, but only when managed well. A single view of brand architecture ensures consistency of decision making and better brand management.

Talk to us today about whether a brand architecture strategy could benefit your business.

Related services we offer include

Brand Strategy

In addition to an architecture framework for your portfolio, we can help to articulate the purpose and personality of one or more of your brands to guide all future brand-related decisions. Read more.

Marketing Strategy & Planning

We can work with you to determine ‘where to play’ and ‘how to win’, to help guide your marketing investment. Read more.

Brand Tracking

If you want to measure your brand strength and track how this changes over time, we can work with you to develop a tailored brand tracking program for your business. Read more.

Value Proposition Design

We can help you develop or refine your value proposition in the market. Read more.

Contact Us Today

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Location Details

Melbourne

 Level 9, 401 Collins Street,
Melbourne VIC 3000

Perth

  Level 1, 91 Havelock Street,
West Perth WA 6005

Sydney

  Level 12, 64 York Street
Sydney NSW 2000