15 May 2017
Is your Loyalty Program a One-Night Stand?
Love and loyalty in the age of data.
Why we need to stop talking about love and start talking about logic.
Unsurprisingly, loyalty programs claim to be about increasing loyalty or love for brands and retailers… but with consumers typically having 3.8 loyalty cards (for love or money report 2015) in their wallet, can we expect these cards to be an indication of, or vessel for fostering emotional connection with a brand? We say, no!