Welcome to Metrix

We guide our clients towards more effective business decisions.

How We Help

Information is a source of learning. But unless it is organised, processed, and available to the right people in a format for decision making, it is a burden, not a benefit. We deliver insight-led strategy to support our clients at each stage of the business and marketing planning cycle.

Prioritise: Identify the best opportunities for growth

Create: Develop strategies and ideas that deliver growth

Optimise: Refine strategies and ideas to maximise in-market potential

Evaluate: Measure and diagnose in-market performance

Recent Work

Latest News

19 Oct 2021
Be cool, not creepy. 9 tips for personalised marketing

If Netflix has selected your evening’s viewing, UberEats knew exactly what you fancied for dinner and you’ve just bought the shoes that have been stalking you all day, then you know first-hand the power of personalised marketing.
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12 Oct 2021
Research challenges obesity stereotypes

Unconscious bias is rarely the star attraction in market research, but it’s exactly what Metrix Consulting wanted to capture for the TV documentary What Does Australia Really Think About Obesity? which recently aired on SBS.
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20 Aug 2021
Beware the new ideas trap

Innovation is easily promised, but rarely delivered. Mark Pinney, National Client Director for Metrix Consulting, examines why fresh thinking can often fall flat.
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