Competitive Intelligence

Gaining strategic competitive advantage

With rising globalisation and advances in technology, competitive intensity has grown across almost every category in the past 10 years. It’s not just enough to worry about what you and your business are doing. Whether you are a market leader looking to maintain share or a smaller player wanting to grow, knowing as much information as possible about your competitors should be a central component of any type of strategy development process.

A data-driven approach

In gathering competitive intelligence we use a range of data sources, depending on your specific needs:

Secondary analysis - Identifying, gathering and analysing data that already exists on markets and competitors.
Expert interviews - Interviews with industry experts such as journalists, academics and industry associations.
Supply chain interviews - Interviews with organisations that form part of the supply chain such as suppliers, distributors, agents and other intermediaries.
Mystery shopping - Executing a shopping scenario with brands in your category to measure quality of service and/or gather specific information about products and services.

We then analyse and synthesise this information to provide you with a clearer understanding of how you can gain competitive advantage for your business and your brand.

Get in touch to find out more about how we can help you gain strategic advantage through competitive intelligence.

Related services we offer include

Brand strategy and positioning

We can combine insights about your competitors with insights about your business and your customer, and translate this into brand positioning recommendations or a comprehensive brand strategy. Read more.

Value proposition design

Based on where you sit relative to your competitors, we can help you develop or refine your value proposition in the market. Read more.

Marketing strategy & planning

We can work with you to determine ‘where to play’ and ‘how to win’, to help guide your marketing investment. Read more.

Market analysis

Whether you are an established player in a mature market or a new brand in an emerging market, we can ensure you have the right data about your market to inform strategic decision making. Read more.

Brand tracking

If you want to benchmark how you are positioned in the market relative to your competitors and track how this changes over time, we can work with you to develop a tailored brand tracking program for your business. Read more.