Still Here For You During COVID-19

During these challenging times, the Metrix Consulting team continues to gather intelligence and transform it into the powerful insights and strategy our clients rely on.

By working from home and embracing smart, secure technology we’re keeping everybody safe and continuing to conduct research using a range of online methodologies.

Remember, we’re here to lend a hand, provide support or simply have a chat whenever you need us.

Get in touch

Identifying conversion opportunities along the path to purchase

The Challenge

A retailer of electrical appliances wanted to determine where to focus its marketing efforts along the path to purchase to achieve the biggest impact. There was a need to map out consumer pathways to identify key points of influence and opportunities for conversion.

Multi-lens Approach

More than ten different, existing data sources were connected. The data was organised around a simple path to purchase framework. This was presented to the marketing team and a workshop was conducted using creative problem solving techniques to uncover the implications for the business.

Six distinct shopper needs were identified, each requiring a unique approach to marketing. We worked with the client to deliver a ‘shopper marketing guide’ for six key pathways that identified the critical conversion points, with ideas for activation.

Action

The path to purchase framework has been used by the client as an important decision making tool across multiple campaigns. In their own words, “this insight has enabled us to develop every campaign since with a key audience in mind, and tailor the communications, the acquisition strategy and spend to garner more efficient marketing.”

Contact Us Today

Interested in finding out more? We would love to hear from you! Fill in the form and we will be in touch!

Location Details

Melbourne

 Level 9, 401 Collins Street,
Melbourne VIC 3000

Perth

  Level 1, 91 Havelock Street,
West Perth WA 6005

Sydney

  Level 12, 64 York Street
Sydney NSW 2000