26 Apr 2022 COVID-19: Pulse of WA What’s keeping WA awake at night? Two years ago, Western Australians remained cautiously optimistic as COVID-19 forced sweeping changes.... Read More
16 Dec 2021 Our festive list of Elf-inspired marketing tips Season’s greetings. Are we all sitting comfortably? Now that Christmas is upon us, so is the slew of schlocky movies. Our streaming servi... Read More
19 Oct 2021 Be cool, not creepy. 9 tips for personalised marketing If Netflix has selected your evening’s viewing, UberEats knew exactly what you fancied for dinner and you’ve just bought the shoes that h... Read More
12 Oct 2021 Research challenges obesity stereotypes Unconscious bias is rarely the star attraction in market research, but it’s exactly what Metrix Consulting wanted to capture for the TV d... Read More
20 Aug 2021 Beware the new ideas trap Innovation is easily promised, but rarely delivered. Mark Pinney, National Client Director for Metrix Consulting, examines why fresh thin... Read More
18 Aug 2021 How to be the brand everyone wants to work for If you’re finding it hard to recruit the talented employees your business needs, it might be time to take a fresh look at your employer b... Read More
21 Jul 2021 Take 5 with Imogen Roberts We sat down with Imogen Roberts, Senior Account Manager at Metrix Consulting, for the latest in our Take 5 series. Read More
07 Jul 2021 Brand-building tips for businesses of all sizes Want to make your advertising investment more effective? New guidance isn’t just for the big consumer brands; smaller and business-to-bus... Read More
21 Jun 2021 6 types of bias that can derail your research Bias is an occupational hazard for market researchers. It can distort the truth, skew numbers and misinform analysis. It’s why we become ... Read More