News & Views

  • 12 Jul 2022

    Essential Eight steps to outwit cybercriminals

    If the weakest link in any type of security is the end user, what steps can consulting firms take to protect their data? Managing Directo...

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  • 28 Jun 2022

    COVID-19: Pulse of WA - June

    The fallout from the Federal Election dominated the news cycle last fortnight, along with a strong focus on rising interest rates and cos...

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  • 07 Jun 2022

    Senior Strategy Director joins team

    Harnessing the combined expertise of strategy, creativity and analytics, Larissa Somm brings to our team more than 20 years’ experience i...

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  • 26 May 2022

    COVID-19: Pulse of WA - May

    If you thought the pandemic was pushing more people to shop and connect online, you’d be right. Our regular deep-dive into how the pandem...

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  • 26 Apr 2022

    COVID-19: Pulse of WA

    What’s keeping WA awake at night? Two years ago, Western Australians remained cautiously optimistic as COVID-19 forced sweeping changes....

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  • 16 Dec 2021

    Our festive list of Elf-inspired marketing tips

    Season’s greetings. Are we all sitting comfortably? Now that Christmas is upon us, so is the slew of schlocky movies. Our streaming servi...

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  • 19 Oct 2021

    Be cool, not creepy. 9 tips for personalised marketing

    If Netflix has selected your evening’s viewing, UberEats knew exactly what you fancied for dinner and you’ve just bought the shoes that h...

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  • 12 Oct 2021

    Research challenges obesity stereotypes

    Unconscious bias is rarely the star attraction in market research, but it’s exactly what Metrix Consulting wanted to capture for the TV d...

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  • 20 Aug 2021

    Beware the new ideas trap

    Innovation is easily promised, but rarely delivered. Mark Pinney, National Client Director for Metrix Consulting, examines why fresh thin...

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