News & Views

  • 06 Mar 2018

    Enabling the Tourism Industry to invest where it counts

    This month we launched Tourism Tracker, an insight-based data product that examines the demographics, psychographics and spending behavio...

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  • 22 Jan 2018

    Case Study: Brand and Marketing Strategy

    How we helped a financial services firm develop and implement a comprehensive brand and marketing plan

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  • 01 Dec 2017

    Metrix Consulting celebrates a successful 2017

    Members of Perth's marketing community raised a glass to another successful year for Metrix Consulting at the State Buildings last night....

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  • 15 May 2017

    Is your Loyalty Program a One-Night Stand?

    Love and loyalty in the age of data. Why we need to stop talking about love and start talking about logic. Unsurprisingly, loyalty prog...

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  • 09 Feb 2017

    Winning at the Final Frontier

    Developing Effective Shopper Marketing. The store is our most important media channel. The media landscape continues to be more fragmente...

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  • 27 Oct 2016

    The High Stakes of Packaging: How to get it Right

    Packaging is one of the most powerful (and somewhat underrated) marketing tools a brand has: it’s the key touch point in store, and as su...

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  • 10 Oct 2016

    Brand Tracking: From bastard, to golden child

    For some, brand trackers have become the bastard child of market research. Two hour long presentations and never ending reports that sho...

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  • 19 Sep 2016

    What’s Your Swoosh? Building Strong Brand Assets to Increase Marketing ROI

    Brand Assets: What Are They? These are all examples of distinctive Brand Assets (full credit to the Ehrenberg Bass Institute, Byron Sharp...

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  • 14 Jul 2016

    Driving Brand Growth: What’s love got to do with it?

    Why actions don’t always speak louder than words. I really hate to be ‘that guy’ (or gal): the one that starts an article with a boring r...

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Melbourne VIC 3000


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West Perth WA 6005


  Level 12, 64 York Street
Sydney NSW 2000