News & Views

  • 16 Dec 2021

    Our festive list of Elf-inspired marketing tips

    Season’s greetings. Are we all sitting comfortably? Now that Christmas is upon us, so is the slew of schlocky movies. Our streaming servi...

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  • 19 Oct 2021

    Be cool, not creepy. 9 tips for personalised marketing

    If Netflix has selected your evening’s viewing, UberEats knew exactly what you fancied for dinner and you’ve just bought the shoes that h...

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  • 12 Oct 2021

    Research challenges obesity stereotypes

    Unconscious bias is rarely the star attraction in market research, but it’s exactly what Metrix Consulting wanted to capture for the TV d...

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  • 20 Aug 2021

    Beware the new ideas trap

    Innovation is easily promised, but rarely delivered. Mark Pinney, National Client Director for Metrix Consulting, examines why fresh thin...

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  • 18 Aug 2021

    How to be the brand everyone wants to work for

    If you’re finding it hard to recruit the talented employees your business needs, it might be time to take a fresh look at your employer b...

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  • 21 Jul 2021

    Take 5 with Imogen Roberts

    We sat down with Imogen Roberts, Senior Account Manager at Metrix Consulting, for the latest in our Take 5 series.

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  • 07 Jul 2021

    Brand-building tips for businesses of all sizes

    Want to make your advertising investment more effective? New guidance isn’t just for the big consumer brands; smaller and business-to-bus...

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  • 21 Jun 2021

    6 types of bias that can derail your research

    Bias is an occupational hazard for market researchers. It can distort the truth, skew numbers and misinform analysis. It’s why we become ...

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  • 08 Apr 2021

    Say hi to the new breed of traveller

    WA’s tourism and entertainment industries are going through unprecedented levels of change as locals decide to holiday in their own backy...

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